58% of the consumers ranked manufacturers’ websites as the preferred destination for product and purchase information.
Companies like Apple, Dell. are great showcases of the success of direct consumer connection from a manufacturer, enabling a uniform, rich and high quality brand perception as well as driving high sales volumes.
Forrester Research reported that 77% of consumers expect manufacturer web sites to have the best product information leading to purchase.
80% of online consumers will buy online in the next 6 months – Neilson 2010
85% of online shoppers research online before buying offline–(IAMAI)