The retail market in US has been witnessing a phenomenal growth over the last few years. With a competitive market & multiple choices for consumers, retailers use many channels to reach consumers, promote their products & influence consumers to buy from them.
Retailers are taking notice for this highly mobile, high spending & demanding consumer segment and are building ways to reach consumers over the Internet & mobile. An effective, easy to manage and affordable platform for using the Internet & mobile as customer reaching, customer acquisition & sales channels has become critical for retailers in today’s market.
OLBG is a single, comprehensive solution for all the ways you want to reach your consumers, promote & showcase your products in a rich way and to sell your products across multiple channels (Internet, Mobile, In-Store, Corporate, B2B etc.). OLBG helps you avoid the complexities of managing technology, integration of all these channels etc. and lets you drive higher revenue at lower costs. With the help of the OLBG solution, you can get Internet and Mobile based storefronts (e-commerce/m-commerce websites), offer dynamic product catalog & pricing information to enable consumers to discover and order your products across all available consumer reaching channels.
80% of online consumers will buy online in the next 6 months – Neilson 2010
85% of online shoppers research online before buying offline–(IAMAI)
Local Search accounted for over 30% of all search traffic in 2008 (up from 25% in 2007)- ( comScore / Yellow Pages Association 2009 )