Industry facts
58% of the consumers ranked manufacturers’ websites as the preferred destination for product and purchase information.
Companies like Apple, Dell. are great showcases of the success of direct consumer connection from a manufacturer, enabling a uniform, rich and high quality brand perception as well as driving high sales volumes.
Forrester Research reported that 77% of consumers expect manufacturer web sites to have the best product information leading to purchase.
80% of online consumers will buy online in the next 6 months – Neilson 2010
85% of online shoppers research online before buying offline–(IAMAI)
Manufacturers are concerned about the perception of their brand and usually use different channels such as television or print media. to create a positive brand perception among consumers. In recent times due to the significantly increased reach of Internet & mobiles, manufacturers have also started focusing on these channels to ensure a rich brand experience across digital media.
Across digital media, there are several players that influence a brand’s perception including dealers, distributors and retailers. It is important to ensure a consistent and uniform brand experience across the breadth of the digital channels.
At the same time, consumers have started searching for manufacturers’ websites to find accurate product information and deals/offers. In this new marketplace it is becoming increasingly important for manufacturers to use the Internet and mobile to directly connect with consumers, provide detailed product information and the best offers.
OLBG has a single, comprehensive solution for all the ways you want to reach your consumers, promote your brand, showcase your products in a rich way and sell your products across multiple channels, OLBG helps you avoid the complexities of managing technology. and lets you drive higher revenue at lower costs. With the help of the OLBG solution, you can create Internet and mobile based storefronts, offer dynamic product catalog and pricing information, and enable consumers to discover and order your products or services across all available consumer channels.
